Director - Amex Offers Digital Media Data Analytics
American Express
28 days ago
Full-time
On-site
Launched in 2012, Amex Offers is a digital advertising platform that connects
Merchants and brands with tens of millions of American Express Card Members
globally. The platform enables advertisers to reach high-spending customers
through purchase-based targeting, delivering closed-loop measurement,
deterministic attribution, and clear media ROI.
We are seeking a highly strategic and commercially driven Director of Amex
Offers & Digital Media Analytics to lead the commercial analytics vision for our
digital media and card-linked offers (CLO) business. This role is focused on
solving complex business problems, shaping go-to-market (GTM) strategy, and
owning the analytics roadmap that drives revenue growth, advertiser value, and
platform adoption.
You will operate as a senior thought partner to Sales, Product, and Strategy
leadership—using data and advanced analytics to influence how we price, sell,
optimize, and scale our advertising solutions, including media measurement
frameworks, channel performance optimization, and advertiser ROI modeling.
In addition, this role will lead the AI and advanced analytics agenda for the
broader Amex Offers analytics organization—defining the vision, identifying
high-impact use cases, and driving the integration of AI/ML into core commercial
workflows. This includes advancing capabilities across attribution,
incrementality measurement, market mix modeling (MMM), targeting, forecasting,
and pricing, while partnering with Data Science and Technology teams to scale
adoption and embed intelligent decisioning into day-to-day business processes.
This is a high-impact role at the intersection of analytics, revenue strategy,
and product innovation, with a mandate to modernize how analytics is delivered
and leveraged across the organization. This role will directly shape how Amex
Offers drives revenue and delivers value to advertisers by combining deep
commercial analytics, structured problem solving, and leadership of AI-driven
transformation to influence product strategy and go-to-market execution.
At American Express, our culture is built on a 175-year history of
innovation, shared values
[https://www.americanexpress.com/en-us/company/who-we-are/]and Leadership
Behaviors, and an unwavering commitment to back our customers, communities, and
colleagues. From delivering differentiated products to providing world-class
customer service, we operate with a strong risk mindset, ensuring we continue to
uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive
support for your holistic well-being and many opportunities to learn new skills,
develop as a leader, and grow your career. Here, your voice and ideas matter,
your work makes an impact, and together, you will help us define the future of
American Express.
We back you with benefits that support your holistic well-being so you can be
and deliver your best. This means caring for you and your loved ones' physical,
financial, and mental health, as well as providing the flexibility you need to
thrive personally and professionally:
* Competitive base salaries
* Bonus incentives
* 6% Company Match on retirement savings plan
* Free financial coaching and financial well-being support
* Comprehensive medical, dental, vision, life insurance, and disability
benefits
* Flexible working model with hybrid, onsite or virtual arrangements depending
on role and business need
* 20+ weeks paid parental leave for all parents, regardless of gender, offered
for pregnancy, adoption or surrogacy
* Free access to global on-site wellness centers staffed with nurses and
doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site
[https://www.americanexpress.com/en-us/colleagues/benefits].
American Express is an equal opportunity employer and makes employment decisions
without regard to race, color, religion, sex, sexual orientation, gender
identity, national origin, veteran status, disability status, age, or any other
status protected by law. American Express will consider for employment all
qualified applicants, including those with arrest or conviction records, in
accordance with the requirements of applicable state and local laws, including
the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for
Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring
Ordinance. For positions covered by federal and/or state banking regulations,
American Express will comply with such regulations as it relates to the
consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and
personally. That's why we have Amex Flex, our enterprise working model that
provides greater flexibility to colleagues while ensuring we preserve the
important aspects of our unique in-person culture. Depending on role and
business needs, colleagues will either work onsite, in a hybrid model
(combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the “Know Your Rights
[https://www.eeoc.gov/poster]” poster. If the link does not work, you may access
the poster by copying and pasting the following URL in a new browser window:
https://www.eeoc.gov/poster.
The below represents the expected salary range for this job requisition.
Ultimately, in determining your pay, we’ll consider your location, experience,
and other job-related factors.
Merchants and brands with tens of millions of American Express Card Members
globally. The platform enables advertisers to reach high-spending customers
through purchase-based targeting, delivering closed-loop measurement,
deterministic attribution, and clear media ROI.
We are seeking a highly strategic and commercially driven Director of Amex
Offers & Digital Media Analytics to lead the commercial analytics vision for our
digital media and card-linked offers (CLO) business. This role is focused on
solving complex business problems, shaping go-to-market (GTM) strategy, and
owning the analytics roadmap that drives revenue growth, advertiser value, and
platform adoption.
You will operate as a senior thought partner to Sales, Product, and Strategy
leadership—using data and advanced analytics to influence how we price, sell,
optimize, and scale our advertising solutions, including media measurement
frameworks, channel performance optimization, and advertiser ROI modeling.
In addition, this role will lead the AI and advanced analytics agenda for the
broader Amex Offers analytics organization—defining the vision, identifying
high-impact use cases, and driving the integration of AI/ML into core commercial
workflows. This includes advancing capabilities across attribution,
incrementality measurement, market mix modeling (MMM), targeting, forecasting,
and pricing, while partnering with Data Science and Technology teams to scale
adoption and embed intelligent decisioning into day-to-day business processes.
This is a high-impact role at the intersection of analytics, revenue strategy,
and product innovation, with a mandate to modernize how analytics is delivered
and leveraged across the organization. This role will directly shape how Amex
Offers drives revenue and delivers value to advertisers by combining deep
commercial analytics, structured problem solving, and leadership of AI-driven
transformation to influence product strategy and go-to-market execution.
At American Express, our culture is built on a 175-year history of
innovation, shared values
[https://www.americanexpress.com/en-us/company/who-we-are/]and Leadership
Behaviors, and an unwavering commitment to back our customers, communities, and
colleagues. From delivering differentiated products to providing world-class
customer service, we operate with a strong risk mindset, ensuring we continue to
uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive
support for your holistic well-being and many opportunities to learn new skills,
develop as a leader, and grow your career. Here, your voice and ideas matter,
your work makes an impact, and together, you will help us define the future of
American Express.
We back you with benefits that support your holistic well-being so you can be
and deliver your best. This means caring for you and your loved ones' physical,
financial, and mental health, as well as providing the flexibility you need to
thrive personally and professionally:
* Competitive base salaries
* Bonus incentives
* 6% Company Match on retirement savings plan
* Free financial coaching and financial well-being support
* Comprehensive medical, dental, vision, life insurance, and disability
benefits
* Flexible working model with hybrid, onsite or virtual arrangements depending
on role and business need
* 20+ weeks paid parental leave for all parents, regardless of gender, offered
for pregnancy, adoption or surrogacy
* Free access to global on-site wellness centers staffed with nurses and
doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site
[https://www.americanexpress.com/en-us/colleagues/benefits].
American Express is an equal opportunity employer and makes employment decisions
without regard to race, color, religion, sex, sexual orientation, gender
identity, national origin, veteran status, disability status, age, or any other
status protected by law. American Express will consider for employment all
qualified applicants, including those with arrest or conviction records, in
accordance with the requirements of applicable state and local laws, including
the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for
Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring
Ordinance. For positions covered by federal and/or state banking regulations,
American Express will comply with such regulations as it relates to the
consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and
personally. That's why we have Amex Flex, our enterprise working model that
provides greater flexibility to colleagues while ensuring we preserve the
important aspects of our unique in-person culture. Depending on role and
business needs, colleagues will either work onsite, in a hybrid model
(combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the “Know Your Rights
[https://www.eeoc.gov/poster]” poster. If the link does not work, you may access
the poster by copying and pasting the following URL in a new browser window:
https://www.eeoc.gov/poster.
The below represents the expected salary range for this job requisition.
Ultimately, in determining your pay, we’ll consider your location, experience,
and other job-related factors.